What's the Story?

Losing a first tooth is one of the most significant milestones in a young child's life. "Tug and the Tooth" is a new Tooth Fairy tradition that supports and celebrates children as they go through this timeless experience.

Tug, a lovable tooth pillow, is a special friend of the Tooth Fairy. He carries a backpack in which to place a tooth on the night a child waits for the Tooth Fairy to arrive. He will keep the tooth safe and exchange it with the Tooth Fairy for something special. Tug is noble and trustworthy. His job is to support a child when he or she has a loose tooth.  

"Tug and the Tooth" is a colorful story about a little girl named Liza who discovers she has a loose tooth. She is introduced to Tug who is a friend and guide. Together they embark on a great adventure to the land of Tirol, where she learns to handle fear and excitement as she goes through the experience of losing her first tooth.

From The Author

When my oldest daughter turned five, my mother gave her a vintage tooth pillow for her birthday.  I immediately recognized it as the same, lovable tooth pillow I had when I was a child.  My grandmother had made the pillow for my siblings and me.  Fond memories of losing my teeth, putting them in the tooth pillow's pocket, and waiting for the Tooth Fairy began to come back to me.  I remembered adoring this soft, snuggly tooth pillow and the Tooth Fairy traditions that went with it.  

These memories are what inspired me to create a sweet and timeless keepsake for children losing their baby teeth.  I guess you could say I discovered a wiggle too!  Together with the support of my husband and business partner and the talented artists at Replace Inc., Tug and his world came to life.  I hope Tug and the Tooth brings the same joy and comfort to your children as he does to mine.  

Heidi Whitaker

Meet Tug!

Tug is a lovable tooth character and a special friend of the Tooth Fairy.  Put your lost tooth in Tug's backpack. He will keep your tooth safe and exchange it with the Tooth Fairy for something special.  


Tug comes with a beautifully illustrated storybook about one child's first loose tooth.  Share in the adventure to the Tooth Fairy's castle as your child learns all about the excitement of losing a tooth!  

Product Description

Hardcover: 34 pages
Publisher: Heidi Season, LLC.
Language: English
ISBN: 978-0-9903587-0-1
     Book: 9.5 x 7.75 x .5 in
     Plush: 7 x 7 x 2 in
Shipping Weight: 1.2 lbs.

Adventure Starts With a Wiggle